Preheat your oven to 400°F (200°C) and line a baking sheet with parchment paper.

In a medium bowl, combine cream cheese, shredded cheddar cheese, diced jalapenos, garlic powder, onion powder, kosher salt, ground pepper, and optional bacon.

Roll out the puff pastry to a rectangle about ¼ inch thick. Spread the cream cheese mixture on one half.

Fold the pastry over the filling to create a sealed pocket and crimp the edges.

Slice the folded pastry into 10-12 strips, each about 1 inch wide.

Twist each strip from both ends to create a spiral and place on the prepared baking sheet.

Chill the twisted strips for about 10 minutes, then brush with egg wash or milk.

Bake for 25-30 minutes, until golden brown.

Allow to cool for 10 minutes on a wire rack before serving.